Privacy Policy

Your privacy on the Internet is of the utmost importance to us. Because we gather certain types of information about the users of, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement (this "Statement") discloses the privacy practices for (the "Site") - what information we gather, how we use it and how to correct or change it. This Statement only addresses the activities from our own servers. Other web sites (including but not limited to those third party web sites or services to which the Site links) may have their own privacy policies and practices, which we do not control.

General Privacy Information contains links to our sponsors, partners, advertisers, vendors, and service providers (collectively, " partners") through third party web sites and online services that may collect data in connection with sweepstakes, promotions, e-commerce, etc. They each have separate privacy and data collection practices, independent of and we have no responsibility or liability for these independent policies or actions and are not responsible or liable for the privacy practices or the content of such web sites or online services. Please keep in mind that whenever you voluntarily and publicly disclose personal information on any web site or online service-- for example on message boards, through e-mail, or in chat areas -- that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Further, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. You are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.

Protecting Your Information

We would like our Site users to feel confident about using the Site to explore the range of information, promotions, services and products we offer, so is committed to protecting the information we collect. has implemented a security program to keep information that is stored in our systems protected from unauthorized access.

Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a visitor e-mail sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

What Information Is Collected About You? How Do We Use It?

We take the utmost care to ensure that the personal information we obtain from you is not used in an unacceptable or undisclosed manner. You may wish to submit an information request about our Site, participate in one of our promotions or sweepstakes, subscribe to our e-mail or postal mail lists or purchase offered products and services . In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you at the bottom of the information gathering form.

    Information collected on the Site may be used to:
  • Register you as a club member or e-newsletter recipient
  • Purchase offered products and services
  • Enter your e-mail address in our promotions and sweepstakes
  • Send marketing communications and surveys to you
  • Respond to your questions and suggestions
  • Improve the quality of your visit to our Site

All forms will provide an opt-out button to allow you to choose not to participate in lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for purposes or in joint promotions with a partner. We do not sell, rent or share any of your personal information with any other party, except as provided in this Statement, including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All e-mails distributed to our lists will contain easy, online access to unsubscribe.


Anyone who participates in interactive activities (chat, message boards, contests, store and fantasy product purchase, membership program, etc.) on may be asked to register for a free guest ID and password or to complete subscription registration for a member ID and password. We use customer contact information from this registration form to send the user information about our company and promotional material from some of our partners. Financial information that is collected is used to bill the user for products and services. Contact information is also used to contact you when necessary for customer service reasons. Unique identifiers, such as ID and passwords, are collected to verify the user's identity and for use as account numbers in our record system.

Children's Privacy & Parental Consent

Please be aware that has not designed this Site for, and does not intend for it to be used by, nor should it be used by, anyone under the age of 18. Our Privacy Policy prohibits us from accepting users who are under the age of 18. specifically requests that persons under the age of 18 not use the Site or submit or post information to the Site. Should inadvertently acquire personal information or other data from users under the age of 18, will not knowingly provide this data to any third party for any purpose whatsoever, and any subsequent disclosure would be due to the fact the user under the age of 18 used the Site and submitted personal information without solicitation by or permission from

Use of Cookies

To enable features at the Site, may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user, read data off your hard disk, read cookie files created by other web sites, or pass on computer viruses.

We use cookies to collect and maintain aggregated data (such as the number of visits) to help us see which areas are most popular with our users and improve and update the content on our site. While in the process of browsing our site, you also provide us with information that doesn't reveal your personal identity -- what type of destination you're exploring, for example. We use this aggregated data only as explained in this Statement. We do not connect aggregated data to any name, address, or other identifying information.

You may occasionally receive cookies from partners, to the extent they place advertising on the Site or are linked to the Site. These third party cookies may collect information about you when you “click” on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Statement.


Our online surveys ask users for their e-mail address and demographic information. Demographic and profile data is also collected at our Site. We use this data to tailor our user’s experience at our Site, showing them content and promotional offers that we think they might be interested in, and displaying the content according to their preferences. This information is shared with our partners only on an aggregated basis. We may use contact data from our surveys to send the user information about our company and promotional material from or some of our partners. Users may opt-out of receiving future mailings by clicking on the indicated button.


We run contests on our Site in which we ask users for ID and password. We use contact data from our contests to send users information about upcoming contests and promotional offers. On occasion we will e-mail users promotional material from some of our partners The user's contact information is also used to contact the user when necessary for winner notification and prize delivery confirmation. The majority of the contests that we offer are hosted on our Site; however, there may be cases in which a partner will host the contest and collect user information In those cases, we urge users to review the privacy statement of the third party web site. Users may opt-out of receiving future mailings by clicking on the indicated button.


We offer a number of free newsletters to share content information about our Site with interested users. Users may cancel their free e-mail subscriptions by following the simple instructions at the bottom of each newsletter or e-mail.

Security utilizes a variety of security measures to maintain the safety of your personal information. All user contact information, including that applicable to online ticket, product, service and other purchases, is contained behind a "firewall" and only accessible by a limited number of employees who have special access rights to production systems. Passwords and credit card numbers are encrypted in's secure database, which is also located behind a firewall. All sensitive/credit information supplied by users is transmitted via Secure Socket Layer (SSL) technology and then encrypted in's databases as stated above. If you have forgotten your password, you may click on the indicated button and your password will be mailed to you. If you choose to modify your personal information, you may do so by visiting the following web site and following the simple directions outlined there: click here

You should be aware that browser software often "caches" a page as you look at it, meaning that some pages are saved in your computer’s temporary memory. Therefore, you may find that clicking on your "back" button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential user ID or password. If you use another person’s computer or use a computer in a public place to access the Site, simply quit/exit the browser software before leaving to minimize the possibility of anyone else viewing your confidential information.

Your Consent To This Privacy Policy

Use of the Site signifies your consent, as well as the consent of the company for whom you use the Site and whose information you submit (if any), to our online Privacy Policy, including the collection and use of information by, as described in this Statement, and also signifies agreement to the terms of use for the Site. Continued access and use of the Site without acceptance of the terms of this Statement relieves from legal and/or financial responsibility to the user.

Contacting the Web Site:

You may contact us at:
Desert Champions LLC
78-200 Miles Avenue
Indian Wells, CA 92210
(760) 200-8407

© 2006 Desert Champions LLC All Rights Reserved.

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