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Official Event
 
Advertise In The 2008 Pacific Life Open Official Tournament Program

By The Numbers
    The 2007 Pacific Life Open Tournament
  • had more than 300,000 attendees over the 14 days
  • was televised for more than 2,000 hours in over 200 countries around the world
  • had more than 400 local, national and international journalists and photographers onsite covering the tournament

Participation Rate
  • 5.19 million Americans consider themselves regular players. In 2006, over 24 million Americans played tennis at least once.
  • Strong Demographics Tennis fans are highly educated, affluent, and skewed heavily toward business decision makers, doctors and other professionals.
  • Gender: 43% men and 57% women
  • Age: 50% are between the ages of 45-64 and 32% are between the ages of 18-44
  • Education: 84% have at least some college experience. 45% have completed college
  • Income: Over 70% have household incomes of $100,000 or more. The median household income figure is approximately $116,000.
  • Consumer Loyalty: A Performance Research Study indicates that tennis fans are the second most brand loyal of any sport – they are more likely to buy sponsors’ products (NASCAR is #1)
  • A Global Sport: Tennis is the second largest sport throughout most of the world.

contest
Enter to win Pacific Life Open Final Weekend Desert Oasis VIP Package.